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Informative and positive messagesInfo. and positive msgs include
Acceptances.Positive answers to readers requests.Info. about procedures, products, services, or options.Announcement of policy changes that are neutral or positive.Changes that are to the readers advantage.
Best subject line for informative or positive message A subject line is the title of the document. It should be: specific concise appropriate to the kind of msg [positive, negative, persuasive etc.]Specific subject lineToo general: Training Sessions[To make this SL more specific identify the particular topic of this msg.]Better: Dates for 2005 Training Sessions.Or: Evaluation of Training Sessions on Conducting Interviews. Concise subject line Subject lines should be short- usually not more than 10 words.Wordy SL: Survey of student preferences in regards to various pizza factors again, the best revision depends on the specific factors you will discuss.Better: Students Pizza PreferencesOr: The feasibility of a Dominos branch on campus.
Subject lines appropriate for the pattern of organization When you have good news for the reader, build goodwill by highlighting it in the subject line. When your information is neutral, summarize it concisely for the subject line.
ContdSome examples:Example-1Message - Starting January 2, as an employee of Amalgamated Industries you can get a 15% discount on cars you rent for business or personal use from Roadway Rent-a-car.Subject: Discount on Rental Cars effective January 2, 2014.
Example 2:
Message: In the last month, we have chosen the participants and developed a tentative agenda for the videoconference with France scheduled for March 21, 2014.
Subject: Update on arrangements for Videoconference with France.How to organize informative and positive message Present informative and positive messages in the following order:
1. Give any good news and summerize the main points. Share good news immediately. Include details such as the date policies begin and the percent of a discount. If the reader has already raised the issue, make it clear that youre responding.2. Give details, clarifications, background. Dont repeat information from the first paragraph. Provide all the information necessary to achieve your purpose. Present details in the order of importance to the reader.3.Present any negative elements- as positively as possible. A policy may have limits; information may be incomplete; the reader may have to satisfy requirements to get a discount or benefit. Make these negatives clear, but present them as positively as possible. 4. Explain any reader benefits. Most informative memos need reader benefits. Show that the policy or procedure helps readers, not just the company. In letters, you may want to give benefits of dealing with your company as well as benefits of the product or policy.5.Use a goodwill ending: positive, personal, and forward-looking. Shifting your emphasis away from the message to the specific reader suggests that serving the reader is your real concern.The most common kinds of informative and positive messages are confirmations, summaries, adjustments, thank-you and congratulatory notes.
1. Give any good news, and summarize the main points.
2. Give details, clarification, and background.
3. Present negative elements as positively as possible.
4. Explain any reader benefit.
5.Use a goodwill ending that's positive, personal, and forward-looking.
Presentation on theme: "Informative and Positive Messages"— Presentation transcript:
1 Informative and Positive Messages
Module Ten McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
2 Learning Objectives LO 10-1 Create subject lines for informative and positive messages. LO 10-2 Apply strategies for informative and positive message organization. LO 10-3 Identify situations for reader benefits use with informative and positive messages. LO 10-1 Create subject lines for informative and positive
messages. LO 10-2 Apply strategies for informative and positive message organization. LO 10-3 Identify situations for reader benefits use with informative and positive messages.
3 Learning Objectives LO 10-4 List common kinds of informative and positive messages. LO 10-5 Apply strategies
for informative and positive message analysis with PAIBOC. LO 10-6 Create goodwill endings for informative and positive messages. LO 10-4 List common kinds of informative and positive messages. LO 10-5 Apply strategies for informative and positive message analysis with PAIBOC. LO 10-6 Create goodwill endings for informative and positive messages.
4 Informative and Positive Messages
Informative and positive messages include Acceptances. Positive answers to reader requests. Information about procedures, products, services, or options. Announcements of policy changes that are neutral or
positive. Changes that are to the reader’s advantage. Informative and positive messages include • Acceptances. • Positive answers to reader requests. • Information about procedures, products, services, or options. • Announcements of policy changes that are neutral or positive. • Changes that are to the reader’s advantage.
5 Informative and Positive Messages
Primary Purposes To give information or good news. To have the reader read, understand, and view information positively. To deemphasize negative elements. Even a simple informative or positive message usually has
several purposes. These are to give information or good news, to have the reader read, understand, and view information positively, and to deemphasize negative elements.
6 Informative and Positive Messages
Secondary Purposes To build a good image of the
writer. To build a good image of the writer’s organization. To cement a good relationship between the writer and reader. To reduce or eliminate future correspondence on the same subject. Secondary purposes are to build a good image of the writer and his or her organization, cement a good relationship between the writer and the reader, and reduce or eliminate the need for future correspondence on the same subject.
7 What’s the best subject line for an informative or positive message?
the title of a document aids in filing and retrieving the document provides a framework in which to set what you’re about to
say. A subject line is the title of a document. It aids in filing and retrieving the document, tells readers why they need to read the document, and provides a framework in which to set what you’re about to say. Subject lines are standard in memos. Letters are not required to have subject lines
8
Good news comes in many forms
A good subject line meets three criteria: it is specific, concise, and appropriate to the kind of message [positive, negative, persuasive].
9 What’s the best subject
line for an informative or positive message?
Make subject lines specific. Make subject lines concise. Make subject lines appropriate for the pattern of organization. A good subject line is important, especially in memos and messages, as it acts as the title of the document. Audiences may also choose to read a message based on the subject line. Write subject lines that are specific, concise, and appropriate for the pattern of
organization.
10 How should I organize informative and positive messages?
Give any good news and summarize the main points. Give details, clarification, background. Present any negative elements—as positively
as possible. Explain any reader benefits. Use a goodwill ending: positive, personal, and forward-looking. Informative and positive messages are distinct from other kinds of messages because they focus on providing either information or good news. Those listed here are among the more common informative and positive messages in business.
11 How to Organize an Informative or Positive Message
Figure 10.1 summarizes the pattern.
12 How to Organize an Informative or Positive Message
Figures 10.2 and 10.3 illustrate two ways that the basic pattern can be applied.
13 When should I use reader benefits in informative and positive messages?
You don’t need reader benefits when: You’re presenting factual information only. The reader’s attitude toward the information
doesn’t matter. Stressing benefits may make the reader sound selfish. The benefits are so obvious that to restate them insults the reader’s intelligence. Develop good intrinsic and extrinsic benefits when addressing readers in these situations. Reader benefits are hardest to develop when you are announcing policies. Where possible, show benefits so readers see the reason for the policy and support it.
14 When should I use reader benefits in informative and positive messages?
You do need reader benefits when: You’re presenting policies. You want to shape readers’ attitudes. Stressing
benefits presents readers’ motives positively. Some of the benefits may not be obvious to readers. Develop good intrinsic and extrinsic benefits when addressing readers in these situations. Reader benefits are hardest to develop when you are announcing policies. Where possible, show benefits so readers see the reason for the policy and support it.
15 What are the most common kinds of informative and positive messages?
Transmittals Confirmations Summaries Adjustments Thank-You Notes Informative and positive messages
are distinct from other kinds of messages because they focus on providing either information or good news. Those listed here are among the more common informative and positive messages in business.
16 What are the most common
kinds of informative and positive messages?
Organize a memo or letter of transmittal in this order: Tell the reader what you’re sending. Summarize the main point[s] of the document. Indicate any special circumstances that would help the reader understand the document. Tell the reader what will happen next Organize a memo or letter of transmittal in this order: 1. Tell the reader what you’re
sending. 2. Summarize the main point[s] of the document. 3. Indicate any special circumstances or information that would help the reader understand the document. Is it a draft? Is it a partial document that will be completed later? 4. Tell the reader what will happen next. Will you do something? Do you want a response? If you do want the reader to act, specify exactly what you want the reader to do and give a
deadline.
17 What are the most common kinds of informative and positive messages?
To summarize a document Start with the main point. Give supporting evidence and details.
Evaluate the document Identify the actions your organization should take based on the document. To summarize a document 1. Start with the main point. 2. Give supporting evidence and details. 3. Evaluate the document, if your audience asks for evaluation. 4. Identify the actions your organization should take based on the document. Should others in the company read this book? Should someone in the
company write a letter to the editor responding to this newspaper article? Should your company try to meet with someone in the organization that the story is about?
18 How can I apply what I’ve learned in this
module?
P What are your purposes in writing? A Who is [are] your audiences? I What information must your message include? Use PAIBOC when writing and revising your messages. Carefully analyze each of the PAIBOC components: Purpose, Audience, Information, Benefits, Objections, and Context.
19 How can I apply what I’ve learned in this module?
B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader[s] to have? C How will the context affect reader response? What reasons or reader benefits can you use to support your position? What objections can you expect your reader[s] to have? What negative elements of your message must you
deemphasize or overcome? How will the context affect the reader’s response? Think about your relationship to the reader, morale in the organization, the economy, the time of year, and any special circumstances
20 Writing a Goodwill Ending
Goodwill endings focus on the business relationship you
share with your reader. When you write to one person, a good last paragraph fits that person specifically. When you write to someone who represents an organization, the last paragraph can refer to your company’s relationship to the reader’s organization. A good subject line is important, especially in memos and messages, as it acts as the title of the document. Audiences may also choose to read a message based on the subject line. Write subject lines that
are specific, concise, and appropriate for the pattern of organization.
21 Writing a Goodwill Ending
Possibilities include Complimenting the reader for a job well done. Describing a reader benefit. Looking forward to something positive that relates to the
subject of the message. A good subject line is important, especially in memos and messages, as it acts as the title of the document. Audiences may also choose to read a message based on the subject line. Write subject lines that are specific, concise, and appropriate for the pattern of organization.
22 Checklist for Informative and Positive Messages
The checklist at the end of the Module in Figure 10.6 can help you evaluate a draft.