Often, the hardest part of writing is deciding on a topic. Many businesses want to put out more content, but theyre not sure what to write about.
When youre so familiar with your own company, it can be challenging to take a step back and find topics that are interesting to your prospects and customers.
Here are 10 writing topics that work well for most businesses, no matter what they sell.
1. Write a how-to article that helps the reader solve a problem.
Your products and services help people solve problems. That means you already have a great deal of knowledge thats useful to your target market. By freely sharing this information, you can improve your brand and gain trust.
For example, if you sell gardening equipment, write about how to get a greener lawn or how to plant flowers.
2. Review a product, a service, or even a book.
Before making a decision, people want to read reviews. So youll be helping them by writing a product or service review.
Or, if you prefer, write a book review thats related to your business. Reviewing a book is also a great way to help people better understand your business philosophy and culture.
3. Write about an industry event or conference that you attended.
Have you attended any industry conferences, seminars, or similar events? What did you learn there? These are great topics to write about because you can share this useful information with your readers.
For example, lets say youre a financial analyst who recently attended a risk management conferenceyou could write about one clevermethod you learned.
4. Interview a customer or industry expert.
Dont make the mistake of thinking you have tofind all the writing material from within yourself. Other people can be a great source of writing material.
Interview a customer about hisexperience doing business with your company. Or interview an expert and ask herto share herknowledge with you.
This article from American Writers & Artists Inc. has lots of good tips on writing an exciting interview.
5. Write a question-and-answer [Q&A] or frequently asked questions [FAQ] piece.
Whatever business youre in, you probably get a lot of questions from prospects, customers, and employees. One great way to use this is to collect them and write up an answer to each one. Then you can publish that information in a blog post or on social media.
In fact, many businesses have an FAQ section on their website. [Heres ours.]
6. Explain something you or your business learned in the past year.
No matter what business youre in, youre always learning. If you make a habit of writing down what youve learned, you can share it with your readers.
7. Write about the history of yourcompany or products.
Most of your prospects and customers probably dont know the history of your company, or the history of what it is you sell. By writing it down, you can help them see what your business is all about and make your brand more familiar.
[Heres a brief history of how Super Copy Editors came to be.]
8. Tell a success story thats related to your business or industry.
People enjoy reading success stories because theyre typically inspiring and educational. So write one about your business or industry.
For example, if you helped one of your clients achieve success, you can write about it. Remember to ask for theclients permission first.
Dont Miss:How to Make Your Business Writing Inspirational
9. Write about the people at your company.
This is a great way to show the human side of your business. You can write about the founders, owners, employees, or all of the above.
10. Discuss your business plans for the coming weeks, months, or years.
What is your companyplanning to doin the future? Are you launching any new products or services? Expanding? These are all goodtopics for business writing.
The next time you think you dont have anything to write about, choose one of the business writing topics above.
And if you need someone to review your content to eliminate errors and make sure your message resonates with your audience, learn more about our business proofreading services.