Become a Digital Marketing Specialist
11 courses 21 hours of content
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Explore marketing channels like social media and email.
Practice with hands-on training in Google Analytics and Ads.
Design marketing materials using the Adobe suite.
Courses
1
2h 9m
Digital Marketing Foundations
By: Brad Batesole
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times. 122,332 viewers Released Jan 14, 2021
2
2h 39m
Google Universal Analytics Essential Training [2020]
By: Corey Koberg
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals. 254,610 viewers Released Sep 28, 2018
3
2h 38m
SEO Foundations
By: David Booth
Explore the concepts of search engine optimization [SEO]. Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences. 275,908 viewers Released Oct 29, 2018
4
2h 33m
Google Ads Essential Training
By: Brad Batesole
Learn the foundations of pay-per-click [PPC] advertising with Google Ads [formerly known as AdWords], the industry-leading PPC platform. 55,131 viewers Released Nov 2, 2020
5
53m
Content Marketing Foundations
By: Brian Honigman
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly. 73,464 viewers Released Jan 21, 2020
6
52m
Social Media Marketing Foundations
By: Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty. 163,902 viewers Released Jan 13, 2020
7
1h 35m
Marketing on Facebook
By: Megan Adams
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more. 28,615 viewers Released Aug 26, 2020
8
1h 50m
Marketing on Instagram [2020]
By: Anson Alexander
Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform. 77,828 viewers Released May 21, 2020
9
54m
Social Media Marketing: Strategy and Optimization
By: Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms. 110,194 viewers Released Mar 17, 2020
10
43m
Email and Newsletter Marketing Foundations
By: Megan Adams
Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert. 42,534 viewers Released Jul 11, 2018
11
4h 12m
Introduction to Graphic Design
By: Tony Harmer
Learn the concepts and software skills that you need to become a graphic designer. Learn about image editing, logo design, and layout in Photoshop, Illustrator, and InDesign. 181,461 viewers Released Feb 27, 2018 Earn your badge of completion
Instructors
Brad Batesole
Marketing Author, LinkedIn | Partner, Madecraft | Growth Marketer
Corey Koberg
Founder & co-CEO at Cardinal Path
David Booth
Co-founder, Chief Commercial Officer at Cardinal Path
Brian Honigman
Social Media & Content Marketing Consultant | Adjunct Marketing Professor | Career Coach for Marketers
Megan Adams
Digital Marketing Consultant & Instructor at LinkedIn Learning | Over 250k Online Course Learners!
Anson Alexander
YouTube Educator - LIL Author - Content Marketer
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research
Tony Harmer
LinkedIn Learning Author | Creative-Swiss-Army-Knife | Presenter | Chief Enchantments Officer, Wizardry Ltd.
Related Topics
- Marketing