As indicated in Figure 7.1, the chief difference between a "think global, act global" and a "think global, act local" approach to crafting a global strategy is that
[ ]A]
a "think global, act local" approach involves charging much difference prices in the various country markets where the company competes.
[ ]B]
a "think global, act local" approach involves much less adherence to using the same basic competitive strategy theme [low-cost, differentiation,
best-cost, or focused] in all country markets.
[ ]C]
a "think global, act local" approach involves considerably less adherence to utilizing the same capabilities, distribution channels, and marketing approaches worldwide.
[ ]D]
local managers are given more latitude in adapting the global strategy approach as may be needed to accommodate local buyer preferences and be responsive to local market and competitive conditions.
[ ]E]
a "think global, act global"
approach involves selling under a single brand worldwide whereas a "think global, act local" approach involves the use of multiple brands [often a local brand for each local market].
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