How does marketing help your product or service?
Marketing is more than just an advertising campaign; it should result in revenue for your business. Understanding the different ways to promote your product or service can help you make the right choice for your business. Show
PRINT AND GRAPHIC ARTS MEDIADepending on the type of message you want to communicate to your customers, print media offers different options, including: brochures, business cards, newspaper ads and magazines.
ELECTRONIC MEDIAElectronic media is a general term for any media that requires an electronic device for the content to be accessed. Some of the most common forms of electronic media include television, radio, internet and content for mobile devices.
ADDITIONAL PROMOTIONAL IDEASPromotional gifts, like pens, key rings and calendars, can be given to individuals and groups that you know personally to help create a positive opinion of your company and improve its reputation. Networking and community involvement can also support the promotion of your business. You can make new contacts and reach out to potential customers by participating in trade shows, conferences, community activities and other networking events. Speaking to people about your business can be one of the most effective ways of promoting your product or service. Planning your marketing strategy will help you determine the best way to promote your product or service, allow you to measure your success against set goals and provide you with a clearer idea of where your strategy may need adjustments. (Source: Canada Business Ontario) You’ve created an online store, you’ve sourced the perfect product, and now you just need to tell people about it. This is where product marketing comes in. In this blog, we’ll go over how to market a product, the difference between product and conventional marketing, and why it’s important. What is product marketing?Product marketing is where you bring a product to market by promoting and selling it to customers. Effective product marketing takes that a step further by targeting specific audiences and using strategic campaigns to drive demand and sales. Product marketing differs from conventional eCommerce marketing because it’s much more narrow in focus. Rather than promoting your brand or an overview of your SKUs, you have to promote a product individually. Product marketing concentrates on one specific item or bundle, which requires an in-depth understanding of the product, its positioning, and its audience. Since your products lie at the heart of your sales, marketing, and product development strategies, product marketing is key to the success of all three. Why is product marketing important?You know the importance of marketing your store to generate leads, win sales, and boost revenue. Well, product marketing supercharges these benefits across three key areas. Go specific instead of broadProduct marketing gets your product in front of the people who need it most. When you can get a specific item in front of a consumer who is primed to buy it, you cut the steps to purchase down to a simple click. For example, when someone needs a hairbrush and sees yours in the search results, that’s better than if they saw your brand or store instead. By promoting a product directly to someone, you put it in front of them when they need it, bringing them closer to the conversion point. Enhance your brand while you’re at itProduct marketing pushes hot leads to your store, but it also positions your brand as one that understands its audience’s needs and caters to them. Make sure to promote products that are relevant to your target audience to boost recognition and conversion rates. This also makes converted customers much more likely to become repeat customers. When you deliver a seamless experience, it can make them more likely to recommend your brand to family and friends. Become more competitiveWhen you understand your product and audience, you position yourself better in the market, which naturally reduces your competition and helps you stand out and be seen. This enables you to focus your marketing activities and increase your ROI and overall success, further fueling other marketing efforts. There are a few basics steps to effective product marketing. 1. Position your productTo market your product effectively, you must correctly position your product in the market. This requires knowing your product inside out. Some questions to get you started include:
Tip: Don’t forget the value-add benefits that come with your product. Look at fast shipping, service guarantees, and subscriptions. 2. Identify your audienceThe information gathered from positioning your product should help you answer the all-important question: Who is this product for? To market a product well, you must understand the audience you’re targeting, how your product meets their needs, and how best to target them. This requires a customer persona much narrower than your store’s target audience. For example, an online pet store might target pet lovers and owners who need basic pet supplies at affordable prices. However, its product persona will be more specific, for instance, Ben, aged 75, who’s having trouble seeing his dog when walking at night and could benefit from your light-up dog collar. Key characteristics to consider when building your product persona include:
3. Research your competitionLike conventional marketing, product marketing is a competition between brands to see who can reach, engage, convert, and retain customers best. Therefore, it’s useful to know what your competitors are doing, so you can do it better. Research your competitors to find out how your products compare, who they’re marketing to, how they’re marketing, and how successful they are. Understanding their target audience could also reveal any gaps in your own. Tip: Look at your competitors’ reviews to see if there are any service or feature gaps your product fills instead. 4. Find the right priceOne of the most impactful product marketing tactics is pricing. Product price gives your product a status (affordable or high-quality), an audience (based on disposable income), and competitors. Use your product, audience, and competitor research to identify the perfect price point for your product, considering product costs and profit margins too. Note: There are many eCommerce pricing strategies to choose from, but the most common include competitive pricing that undercuts your competition and value-based pricing that highlights the benefits your product delivers. 5. Create a product marketing strategyA product marketing strategy puts all of this information to work by creating, building, and executing product marketing campaigns, tactics, and content. Like all marketing campaigns, you’ll need to lay out your research by defining:
6. Launch your productIf you have a new product that’s previously unreleased, you should be planning your product launch to generate the most awareness and demand for your product. Think about what you can pre-launch, during launch, and post-launch, since all stages require different messaging and tactics. Marketing a new product means you start from the ground up, but the good news is you get three different product stages to talk about, giving you more to say without repeating yourself. 7. RefineYour product marketing plan will need continual refinement. Seasonds and trends change, which means you need to constantly work to keep your product relevant. For example, a battery-powered light-up dog collar may no longer be relevant once a rechargeable one exists. And 75-year-old Ben who shops on Facebook and Amazon will one day be replaced by 75-year-old Amber who grew up on Instagram and shops exclusively on apps. Routinely review, test, and refine your product marketing strategy to ensure it’s marketing the products of tomorrow to today’s audience. Bonus: 10 product marketing ideasTo give you a flavor of what product marketing looks like in practice, let’s look at 10 creative ways to market your product.
We hope this guide and selection of ideas gets your product marketing strategy on the road to more impressions, click, and conversions. Why marketing is important for product and service?The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
How does marketing help with customer service?You Share The Same Goals
While marketing focuses on bringing customers into the funnel, customer service works to retain them. At the end of the day, if your organization has more customers than the competition, everyone is happy.
How do you market the product or service?The best ways to promote a new product or service. Offer loyal customers an exclusive preview. ... . Use a special introductory offer. ... . Make use of Google My Business. ... . Run a social media contest. ... . Spread the word via email. ... . Write a blog post. ... . Host an event. ... . Offer a complimentary upgrade.. How do we benefit from marketing?It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with customers and creates engagement, which in turn drives word of mouth and referral marketing.
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