Salespeople should always complete their sales presentation before attempting to close
You’ve worked hard to get an appointment with the prospect. Now you’re poised to make the sale. All you have to do is give a convincing sales presentation and you’re sure you’ll close the deal. It’s all up to you. How do you make sure your sales presentation will hit the mark? Here are five sins that regularly undermine presentations to customers: According to a survey by Prime Resources Group, salespeople spend 80% of their time in presentations describing their exceptional company, recommended solutions and promises about the positive future prospects will enjoy if they buy now. There are two reasons why prospects may not buy after listening to this type of presentation:
Prospects will almost always have a less-than-complete grasp of their situation or the problem they should be solving. As a result, it’s a good idea to ask yourself these two questions before you attempt to offer solutions:
You can’t count on prospects to recognize, on their own, the value you bring to the table, to calculate what it’s worth or accurately determine if they should pay its price. Defining value in the presentationWhen a value translation is done properly, prospects understand how your product or service relates to their needs. You should be able to deliver value on three levels during your presentation:
The importance of qualifying prospectsIt happens all the time. A salesperson’s closing rate needs improvement, so he or she spends weeks brushing up on presentation skills, only to achieve the same results as before. That’s because the problem has nothing to do with closing. It has everything to do with not qualifying prospects. The result is a high amount of presentations scheduled with people who have no need for your product or service or can’t make buying decisions. Here are qualifying questions that will get you in front of the right people:
Questions to ask during the presentationAsking good questions is an essential element of any presentation. Solid questions let you find out whether a given company is an appropriate account match for your company. Effective questioning also establishes the rapport that makes fluid communication possible. Sales are usually lost because of a failure to uncover enough information from the customer. Good questions also help your credibility by showing customers that you’re interested in their needs, not just in pushing your product or service. They also help you sustain your customers’ interest, stimulate their thinking, and modify their concept of you and what you’re selling. Here are some guidelines for accomplishing all of this:
Ken is a veteran editor, writer, and author, who has been writing about sales for nearly 20 years. He has produced countless motivational films and has written dozens of books on management. Get Access To Free Sales & Professional Development ResourcesJoin the ResourcefulSelling community where we provide insights, dish out strategies and cover all things sales – soup to nutsWhen you claim your free MyResourcefulSelling membership, you'll immediate access to practical advice curated from industry experts, thought leaders and sales professionals, and solutions specific to your role – delivered straight to your inbox. Claim My Free Membership When should a salesperson attempt to close the sale?Explanation: A close should be attempted when the prospect is ready, which is when the prospect is in the conviction stage of the mental buying process. A buyer can enter the conviction stage at any time during the sales presentation. CHAP 12: 3.
Why does a salesperson need a presentation?The sales presentation is one of the most important tools available. When done well, a sales presentation can help build a connection with potential customers and distinguish your business from competitors. It can set the tone for all the conversations that will happen as the sales process progresses.
Does a sales presentation aims to close a sale?An effective sales presentation aims to move the sales process forward by outlining key product features, addressing core objectives, and showing potential customers why your solution is the best choice.
How do you close a sale after a presentation?End with a quote.. Go back to your opening anecdote or idea.. End with a challenge.. Invite your audience on a metaphorical mission.. Use repetition for a dramatic close.. Offer inspiration.. Surface their objections.. Tell a story.. Ask an unusual question.. |