Attitudes serve a number of important functions, including _____________.
1. Growing up, Megan’s dad stayed home with her and her two siblings while her mother workedas an engineer. Now as an adult, Megan finds herself frustrated with the typically “boy” and“girl” division in the toys marketed towards her young children. Megan’s attitudes about genderroles were likely shaped through _____________.*A. Observational learningB. Instrumental conditioningC. Classical conditioningD. Situational constraints Show
2. Attitudes serve a number of important functions, including _____________. Get answer to your question and much more 3. When asked to explain his attitudes on many topics, such as the death penalty, welfare reform,and abortion, Sean relies on his faith in God and the Bible to justify his position. Sean’s attitudesrest on a _____________. Get answer to your question and much more 4. Heath is vegan, and feels that it is the best way to eat. Je believes that harming (anddomesticating) animals is morally wrong. He also believes that relying only on plant-basedsources of food is best for the earth, and he feels that consuming animal-based products isunhealthy. Finally, he believes that if everyone were vegan we would have less hunger in theworld. This is an example of _____________. Get answer to your question and much more 5. Pete loves his daughter, but he does not like the sweater she so carefully knit for him. In thisstructure, Pete has a positive _____________to his daughter, and a negative _____________tothe sweater.A. Sentiment relation; sentiment relationB. Unit relation; unit relationC. Unit relation; sentiment relation*D. Sentiment relation; unit relation 6. Pete loves his daughter, but he does not like the sweater she so carefully knit for him. Toresolve this imbalance, balance theory suggests that Pete will likely _____________. Get answer to your question and much more What is an attitude? How are attitudes formed? Is it possible to measure attitude change? Is it possible to change a consumer's attitude?
Multi-Attribute Attitude Models
ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONSWhat factors determine the effectiveness of a communication? Can those factors be manipulated to modify or change an attitude? Is the consumer a passive being brainwashed by media or is consumer active participant who uses media as resource to fulfill needs? Persuasion: an active attempt to change attitudes; a central goal of a marketing communication What questions must be answered before creating a message?
References as noted above and: Solomon, Michael R., Zaichkowsky, Judith and Rosemary Polegato. Consumer Behaviour: Buying, Having, Being. Canadian Edition. Toronto: Pearson Education Canada
PLEASE NOTE: Information on this site is for use of the students of this course. For copyright information of the linked sites please see the respective authors. What are attitudes and what 3 functions do they serve?Attitudes have four important functions: 1) knowledge function, 2) ego defensive function, 3) value expressive function, and 4) adjustment function. An individual has certain needs which should be fulfilled so that he may become a functional member of society.
What are the 3 components of attitude?Structure of Attitudes. Affective component: this involves a person's feelings / emotions about the attitude object. ... . Behavioral (or conative) component: the way the attitude we have influences on how we act or behave. ... . Cognitive component: this involves a person's belief / knowledge about an attitude object.. What are the 4 main attitudes?Four important functions of attitude which are crucial in organizational behavior viewpoint are:. Adjustment Function.. Ego-Defensive Function.. Value-Expressive Function.. Knowledge Function.. What are 4 influences of attitudes?Personal Experience. Media. Educational and Religious Institutions. Physical Factors.
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