Top 100 fashion brands in the world 2023 năm 2024
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Nike (brand value down 6% to USD31.3 billion) retains its title as the world’s most valuable apparel brand, despite losing brand value, according to a new report from leading brand valuation consultancy, Brand Finance. Show
Annie Brown, General Manager of Brand Finance UK, commented, “From its relentless commitment to innovation, ability to stay ahead of market trends, and extensive partnerships with athletes worldwide, Nike has firmly cemented its place at the top of the apparel industry. In 2023, the brand is continuing to leverage its enormous global influence and reputation to empower positive change in the sporting world and beyond.” Down-apparel brand Bosideng makes waves as China pivots from manufacturing towards brand-generationThe apparel industry has played a crucial role in China's rapid modernisation and is experiencing robust growth. One such brand capitalising on this development is Bosideng, (brand value up 12% to USD1.9 billion) China’s largest down-clothing brand, which has seven of the largest and most technologically advanced down apparel production bases in China. As well as boosting its familiarity and reputation in China, Bosideng has overcome the common challenges faced by Chinese brands in the global market by connecting with consumers and establishing itself as a distinctive player. French fashion house Celine named fastest-growing apparel brandCeline (brand value up 51% to USD2.9 billion) has experienced remarkable growth under the creative direction of Hedi Slimane, appointed to the brand in 2018, and overseen by Celine’s chief executive Séverine Merle. Slimane's innovative vision and brand revitalisation efforts, boosted by social media marketing and advertising campaigns, have played a crucial role in Celine's growing brand value. The brand provides yet another case study in the power of the LVMH luxury superpower in its ability to breathe new life into luxury heritage brands. Iconic luxury labels remain resilient amidst challengesLuxury apparel has faced challenges and transformations in the post-pandemic era, with e-commerce and social media reshaping the landscape while streetwear and athleisure gain popularity. However, renowned luxury brands like Dior (brand value up 46% to USD13.2 billion), Louis Vuitton (brand value up 12% to USD 26.3 billion), and Chanel (brand value up 27% to USD19.4 billion) have thrived, thanks to promising sales growth and their enduring brand strengths, upholding their iconic status in the post-pandemic world. Rolex looking stylish as the strongest apparel brand, while other Swiss watch brands see their brand values increaseIn addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Rolex’s (brand value up 28% to USD10.7 billion) has become synonymous with luxury and timeless elegance. It is this combination of heritage, craftsmanship and reputation for excellence that drives the enduring brand strength of Swiss watchmakers, with other strong performances from Omega (brand value up 13% to USD4.5 billion) up to 20th position and TAG Heuer (brand value up 6% to USD2.6 billion) up in 36th position. Fast fashion giants continue to see their brand values and brand strength declineAs sustainability becomes an increasing driver of choice between apparel brands, global fast-fashion houses like H&M (brand value down 26% to USD9.4 billion) and Zara (brand value down 15% to USD11 billion) are taking a hit to their brand strengths and reputations. Their weaker brand strengths can be attributed to vague communication and a lack of transparency regarding sustainability. For example, H&M's Conscious Collection was found to extensively use synthetic materials derived from fossil fuels. This case reflects a larger trend in the industry, whereby such retailers engage in ‘greenwashing’ to mask cost-saving initiatives. Nike has the highest Sustainability Perceptions Value in the 2023 apparel ranking, at USD2.3 billion. The brand’s ‘Move to Zero’ sustainability campaign has garnered global attention and enhanced global perceptions of the brand’s sustainability commitment. Nike is also actively involving athletes in its sustainability efforts in a bid to enhance consumer awareness about sustainability. The brand continues to leverage its enormous global influence to promote ESG practices company-wide, supporting its mission to ‘move the world’ forward through sport and empower positive change for communities across the globe.Take one look at The Lyst Index hottest products list for a snapshot of fashion’s chaotic Q1 mood. This quarter, the hottest brands delivered standout show moments and viral red carpet appearances, thrilling IRL showgoers and millions of digital voyeurs with their creative vision for the months ahead. But the through-line between those collections and moments, and the real purchase data of what fashion fans want to wear right now, is an increasingly tangled web. As the trend cycle races and rages between extravagant costume dress-up and more wearable dressing, we’re seeing the fashion shopper oscillate wildly between loud vs quiet luxury, and big versus smaller brands, influenced by ongoing movements plus viral brand moments. Thankfully, the Lyst Index data offers some solid ground as the system swirls around us. Building on the strong momentum of its star brands, Prada Group cements its status as a fashion powerhouse, and Prada remains the hottest brand in the world for a second quarter in a row, with searches up 22%. Meanwhile, sister brand Miu Miu climbs into second place — its highest ranking since The Lyst Index began — thanks, in part, to solid demand for the pocket bag, a second collaboration with New Balance, and a buzzy Paris Fashion Week show featuring Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain. Versace is the fastest riser of the quarter, rocketing 5 spots up the chart. By hosting her FW23 shows in Los Angeles on Oscars weekend, just days after Fashion Month wrapped up, Donatella Versace took a risk, and it paid off: the star-studded show seamlessly merged the entertainment and fashion industries, generating over 39.8 million views on TikTok. Meanwhile, searches for the brand increased 44% in the days following the event. In 17th place, SKIMS makes its debut in The Lyst Index hottest brands ranking. Since its launch in September 2019, Kim Kardashian’s shapewear brand has become a cultural and corporate phenomenon, reinvigorating a dormant category and reaching a $3.2 billion valuation. Capitalizing on Kardashian’s celebrity status and through a never-ending wave of celebrity-fronted campaigns, SKIMS seems to be holding the keys to the fashion zeitgeist. Over the past three months, searches on Lyst increased 30%, driven by demand for the brand’s sculpt bodysuit, this quarter’s third hottest product. Also making its first appearance in the Hottest Brands ranking this quarter is J.W. Anderson. Jonathan Anderson is the third creative director to be at the helm of two of the Lyst Index’s Hottest Brands over the same quarter, following in Virgil Abloh’s and Miuccia Prada’s footsteps. Propelled into the spotlight thanks to powerful celebrity endorsements from the likes of Hailey Bieber, Bella Hadid and Hunter Schafer, Magda Butrym, Ann Demeulemeester and Khaite are this quarter’s Breakout Brands to watch. Breakout BrandsThe Hottest Brands list ranks fashion’s power players, delivering consistent brand heat and sales volume on a global scale. Our Breakout Brands cohort are the smaller but mighty brands to watch; rising fast on a powerful and rapid upwards trajectory outside the Top 20.
Hottest ProductsTo find the world’s hottest products, Lyst’s formula filters more than eight million items by volume of social media mentions alongside searches, page views, interactions and sales in the Lyst app. We group colors for styles, and take into account global demand per volume of stock available. Uniqlo’s shoulder bag is the hottest product of the quarter. Retailing at under $20, it’s the cheapest product to ever be featured in The Lyst Index. After going viral on TikTok and generating over 59 million views on the platform, it sold out multiple times across multiple colorways. On the opposite end of the price spectrum, Rick Owens’ $625 Kriester sunglasses have become a favorite among fashion shoppers and been worn by the likes of the Clermont twins and Lotta Volkova. “It” designer sunglasses are quickly turning into a powerful new category for designers: demand rose 57% over the past three months alone. What is the top fashion brand in 2023?The World's Best Clothing Brands in 2023. Chanel – France ($19,386M) ... . Gucci – Italy ($17,839M) ... . Adidas – Germany ($15,660M) ... . Hermès – France ($14,165M) ... . Dior – France ($13,152M) Origin: France. ... . Cartier – France ($12,538M) Origin: France. ... . Zara – Spain ($11,049M) Origin: Spain. ... . Rolex – Switzerland ($10,711M) Origin: Switzerland.. What is the1 clothing brand?According to the ranking of the most valuable clothing and apparel brands in the world, Nike ranked first from 2021 and 2023. What is the most luxury brand in the world 2023?Porsche leads the new Brand Finance Luxury & Premium 50 2023 ranking of the most valuable luxury and premium brands globally. What is the top 10 luxury brand?10 Most Popular Luxury Brands In The World. Louis Vuitton. Through time and history, Louis Vuitton has emerged synonymous with affluence.. Dior. The luxury brand Dior emerged as the second most popular in the world. ... . Gucci. ... . Chanel. ... . Rolex. ... . Versace. ... . Michael Kors. ... . Ralph Lauren. ... . |
