Consumer Empowerment là gì
One of the best ways to build a relationship with your customers is through empowerment. In this article, were going to define the term and show some examples of empowerment as it relates to marketing and advertising. This will give the marketing professional a much better idea of how to use this tool to be able to relate to customers and give them what they need. What is Customer Empowerment?Customer empowerment is when you give customers the information and the tools that they need to make a decision. By giving them options and resources, you provide a much better buying experience and allow them to determine for themselves what kind of brand experience they want to have. To put it another way, it is when a marketer takes the control stick from their own hands and puts it into the customers hands. This might seem risky, but it can pay off big time. This might seem counterintuitive to the brand new marketer, but research has shown that customers are happier with the brand experience if you empower them. In fact, customer empowerment can make someone more loyal, more likely to buy more often and in general, has a huge number of benefits. We will go over a number of common examples of customer empowerment so that you can exactly what the term refers to and how to use it to become a better marketer. Customer Empowering ExamplesLets take a look at some of the ways that customers are being empowered today.
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