UX checklist for website
Users come to your website. They start the checkout process and... leave. Why is that? Is there a "best practice" process to identify the pain points in the user journey? A website UX audit checklist that you could use? Show
And how would you know:
And we've included them all in an 11-point checklist to run whenever you want to assess the user experience on your website: What Is a UX Audit More Precisely?Let's go back to the example above:
In this case, a website UX audit might uncover specific flaws in the customer journey responsible for this low conversion rate:
In other words:
And it helps you find your answers to legitimate questions like:
In short: a UX audit provides you with those metrics which, once turned into updates to your website, help you boost conversions. Step 1: Run Stakeholder Interviews and User SurveysStart off by talking to your:
Then, run your own updated user surveys and categorizeresults by:
Tip! Run usability tests to filter through thequalitative data collected on these interviews and surveys. For instance, users might report a discouragingly complex checkout process. A usability test will confirm or disprove this claim. Step 2:Create Your User Persona- A Key Point in theWebsite UX Audit Checklist
Andthere are different types of users visiting your website and each user type stands for a unique way that you could improve the user experience delivered there. To narrow down your options, you need to figure out who's the most representative user for your website. Remember to add these 3 key attributes to your user persona as you're building its profile:
Tip! Bring your business goals (that we'll be focusing on at Step 3) into the picture, as they'll help you determine who your user persona is. Also, while at this stage in your UX audit, answer these 3 crucial questions:
Step 3: Get Specific with Your Business GoalsLet me guess: Your business goals tied to your website are related to conversions and revenue. At this step of the audit, you'll want to clearly define those goals that a betterUX can directly impact. Once you've defined your business goals, include these key questions into your website UX audit checklist:
Step 4: Perform a Cognitive Walkthrough of Your Website... to see things through the visitors' eyes. Try to perform those actions that users come to your website for. And stay vigilant to detect any obstacles that might stop you or slow you down when trying to achieve your "user" goals. Tip! Since you already know all too well how your website works, base the whole process on established criteria. This way, you can keep your focus on those user goals. Step 5: Dive Deep into Your Data AnalyticsYour website analytics reports make some great insights into how great or... less than great the user experience delivered on your site is. Use it to "fuel" your UX audit with, as it'll provide you with key information on:
Tip! Filter your data analytics by specific segments and timeframes. Source: uxbooth.com Supplement the valuable data that you get from Google Analytics with reports provided by tools like:
Step 6: Determine Your Conversion Rate PerformanceIs your website an eCommerce one?
Figure out how well your website copy supports the overall user experience and whether your website meets visitors' pain points. Step 7: Identify Your Highest Converting PagesAnother crucial point to add to your website UX audit checklist. Why? Because the pages with the highest conversion rate give you an insight into what UX is doing right on your website. They stand for some successful customer journeys that you'll want to get inspired by and... replicate on other pages on your site, as well. Step 8: List Your High-Traffic Pages with a High Bounce Rate"How to perform a UX audit?" One of the essential tasks to add to your "To Do" list is identifying those high-traffic pages with a high bounce rate (above 70%). Step 9: Identify Strong Points and... Pain Points in the User JourneyWhere does the user step off the intended path? Why is he/she failing to take action?
Step 10: Take a CloseLook at Your Site Layout
So, at this point in your website UX audit checklist you'll want to check specific aspects of your site layout with a direct impact on the visitors' experience:
Step 11: Run a Competitive AnalysisHow will this help you? You identify your target customers' expectations when interacting with websites similar to yours. That sell the same type of products or services. What's those sites' traffic compared to yours? How usable are they? How well do they rank in the search engine results page? Seize any opportunities that your competitors might have missed.
Step 12: Organize Your Findings Into a UX Audit ReportAnd use categories like:
... to sort and group your results. 3 Tipsto Keep in Mind When Conducting YourUX AuditI've saved 3 best practices for last. Apply them to streamline the whole process and to future-proof your findings. Group all your findings into buckets.It'll bet easier for you (and your team) to interpret your findings when you group them into categories (e.g. the "website navigation UX issues" category) Take screenshots of all the issues found.In other words: screenshot everything! It's the easiest and most effective way to document every aspect (web page, interaction, etc.) of your website with a direct impact on the user experience. Look for trends.Use your spreadsheets of UX findings to identify... patterns. Are there any common conventions and structures that visitors expect to find on your website? That they're already familiar with? The END! I think I know what you're thinking right now:
Not if you pass on the audit "burden" to us.
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