Literature review on online shopping behaviour năm 2024

The present study aimed to analyze the types of consumer behavior in online shopping, through a narrative review of the literature, so that the most prevalent relationships could be established. Through this investigation, it is possible to conclude that there are several types of consumer behavior in online shopping, where the most cited are: impulsive behavior, quality-based behavior, convenience behavior, economic behavior and behavior based on innovation. This literature review points to the opportunity and the need for future research to understand the relationship between consumer behavior in online shopping and existing online payment methods.

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References

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Acknowledgements

This work is financed by Portuguese national funds through FCT—Fundação para a Ciência e Tecnologia, under the project UIDB/05422/2020.

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Authors and Affiliations

1. ISCAP—Polytechnic of Porto, Rua Jaime Lopes Amorim, S. Mamede de Infesta, Portugal Ramilo de Moraes Coutinho Neves
2. CEOS.PP, ISCAP—Polytechnic of Porto, R. Jaime Lopes Amorim, S. M. de Infesta, Portugal Agostinho Sousa Pinto
3. UniFase—Centro Universitário Arthur Sá Earp Neto, Av. Barão Do Rio Branco, Centro, Petrópolis, Brasil Humberto Medrado Gomes Ferreira

Authors

1. Ramilo de Moraes Coutinho Neves You can also search for this author inPubMed Google Scholar
2. Agostinho Sousa Pinto You can also search for this author inPubMed Google Scholar
3. Humberto Medrado Gomes Ferreira You can also search for this author inPubMed Google Scholar

Corresponding author

Correspondence to Ramilo de Moraes Coutinho Neves .

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Editors and Affiliations

1. ISEG, University of Lisbon, Lisbon, Portugal Álvaro Rocha
2. University Institute of Maia—ISMAI, Maia, Portugal José Luís Reis
3. FHNW School of Business, University of Applied Sciences and Arts, Olten, Solothurn, Switzerland Marc K. Peter
4. Instituto Português de Administração e Marketing, Portucalense University, Porto, Portugal Ricardo Cayolla
5. ISCTE-University Institute of Lisbon, Lisbon, Portugal Sandra Loureiro
6. Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia Zorica Bogdanović

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de Moraes Coutinho Neves, R., Pinto, A.S., Ferreira, H.M.G. (2021). Types of Consumer Behavior in Online Shopping: A Narrative Literature Review. In: Rocha, Á., Reis, J.L., Peter, M.K., Cayolla, R., Loureiro, S., Bogdanović, Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 205. Springer, Singapore. https://doi.org/10.1007/978-981-33-4183-8_58

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Online reviews can have a significant impact on consumer behavior, such as increasing awareness and interest, building trust and credibility, influencing attitudes and preferences, and driving action and conversion.

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These ten factors are external environment, demographics, personal characteristics, vender/service/ product characteristics, attitude towards online shopping, intention to shop online, online shopping decision making, online purchasing, and consumer satisfaction.