Mu online so sánh opt excellent năm 2024
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Wix is a leading all-in-one website builder that offers a highly customizable drag-and-drop site editor. It’s not only very intuitive and easy to use with tons of high-quality online store templates to choose from for free, but it also offers feature-rich plans that help make selling online easier. For example, plans come with the ability to sell unlimited products, abandoned cart recovery and recurring payments. Show
The downside of Wix is that storage is limited to 50GB, and the price for unlimited storage jumps up to $159 per month with the Business Elite plan. This makes it expensive for online stores with a large inventory and content-heavy sites, such as those that use many product photos and a blog for content marketing. Learn more:Read our Wix review. Who should use it: Wix is the best e-commerce platform for businesses that want a very easy-to-use site builder that comes with everything you need to build and manage an online store. Pros & Cons
BEST FOR AI FUNCTIONALITYShopifyE-Commerce Starting Price $29 per month (paid annually) Standout Features Dropshipping integrations, omnichannel selling, built-in selling features $29 per month (paid annually) Dropshipping integrations, omnichannel selling, built-in selling features Why We Picked It Shopify is one of the best e-commerce platforms for its advanced feature set designed for selling online. It stands out for its wide range of dropshipping integrations that makes selling online without an inventory easy. It has a comprehensive onboarding process to help you make enough to cover your plan cost by the time the three-day trial ends. Generally, most sellers find the Basic plan ($29 per month if billed annually) more than sufficient to handle their store’s needs. It includes up to two staff accounts, shipping discounts, POS access (via Shopify POS Lite, which works fine for small events) and abandoned cart recovery. There are several other plans ranging from $5 monthly up to enterprise-level options for $2,000 or more per month. The more expensive the plan, the lower your transaction fees and credit card processing fees. Additionally, these plans have an even larger discount on shipping. The $5 per month Starter plan lets you sell through social media and messaging apps without your own dedicated website, and does not include an online store. Learn more: Read our full Shopify review. Who should use it: Shopify is best for omnichannel sellers, as well as sellers who want to leverage unique AI features into their workflows Pros & Cons
Best Free E-Commerce PlatformShift4ShopE-Commerce Starting Price Standout Features Unlimited products, fraud protection, digital and physical products Unlimited products, fraud protection, digital and physical products Why We Picked It If you’re U.S.-based, your Shift4Shop plan is entirely free, provided you use its credit card processor. You’ll pay credit card processing fees of 2.9% plus 30 cents per order, which is standard across the industry. Features are robust; enjoy unlimited staff accounts, as many products as you need, variations and digital downloads. Should you want to use PayPal as your processor, you must sign up for a paid plan. These start at $29 per month and go up to $299 per month—the more expensive the plan, the more staff accounts you have. Learn more: Read our full Shift4Shop review. Who should use it: Sellers on a tight budget. Pros & Cons
Best for Omnichannel SellingSquare OnlineE-Commerce Starting Price Free; $29 per month (billed annually) Standout Features Free site, sell in store, sell on social, multiple delivery options (e.g., pickup, delivery, shipping) Free; $29 per month (billed annually) Free site, sell in store, sell on social, multiple delivery options (e.g., pickup, delivery, shipping) Why We Picked It Square is widely used by many different industries, whether a restaurant or a brick-and-mortar boutique, thanks to its chip reader and point-of-sale (POS) solutions. It’s another one of our top picks because it offers a free plan, as well as multichannel selling included with each plan option. This means you can sell across your e-commerce site, Facebook and Instagram. Inventory management helps you keep track of your stock, no matter where a sale occurs. The downside of its free plan is that you’ll have to endure Square ads. Paid plans start at $29 per month (billed annually) and include a free domain name for a year, no ads and sellers can upload custom fonts. For a bespoke plan that customizes your needs, custom quotes can be requested. Free and Plus plans have credit card transaction fees of 2.9% plus 30 cents. Learn more: Read our full Square review. Who should use it: Merchants who also need a POS for in-person sales. Pros & Cons
Best for Boosting SalesBigCommerceE-Commerce Starting Price $29 per month (billed annually) Standout Features No transaction fees, abandoned cart recovery, omnichannel selling $29 per month (billed annually) No transaction fees, abandoned cart recovery, omnichannel selling Why We Picked It BigCommerce is built for selling online, so its plans come packed with the features retailers need to foster leads and land sales. Plans start at $29 per month (if billed annually) and include unlimited storage, bandwidth and products. It offers flexible selling with multiple currencies for international sales, as well as many ways for customers to pay, such as Apple Pay, Google Pay and Amazon Pay. Similar to Squarespace and Shopify, building an online store with BigCommerce is considered fairly easy and involves only a small learning curve. Unlike Squarespace, plans do not include a domain name and not all themes are free. Another difference is that BigCommerce plans have a limit on the amount of sales you make per year, so its entry-level plan has a cap of $50,000 in annual sales. If you earn more than that, you’ll need to choose a higher plan, such as the Plus plan for $79 per month for up to $180,000 in annual sales. This can make BigCommerce less affordable to grow with, though its built-in sales and marketing tools can help you drive more sales—making it a good value for many. Learn more: Read our BigCommerce review. Who should use it: BigCommerce is best for online retailers that are looking to utilize built-in sales and marketing tools to more effectively foster leads and increase sales. Pros & Cons
Best ValueWeeblyE-Commerce Starting Price Free; $10 per month (billed annually) Standout Features Free domain name and SSL certificate, beginner-friendly, unlimited storage Free; $10 per month (billed annually) Free domain name and SSL certificate, beginner-friendly, unlimited storage Why We Picked It Weebly is a top-rated website builder that is known for its simplicity and ease of use. It’s owned by the same company as Square, however, the two e-commerce platforms offer different product offerings. As with Square, all of its website plans are designed to meet the needs of online retailers on a budget. In terms of pricing, it offers one of the best values on the market. It offers a free forever plan with unlimited products, which buys users plenty of time to build an online store without an upfront investment. However, this plan does not allow you to connect a domain name, so it’s not suitable for business use. Weebly’s Professional plan comes in at a fraction of the cost of its leading competitors, at just $12 per month (if billed annually), and includes everything from a free domain and SSL to inventory management, shipping labels, calculators and an automatic tax calculator. Learn more: Read our Weebly review. Who should use it: Weebly is the best e-commerce platform for small businesses that are just getting started with a website and want an affordable and ultra-easy way of building an online store. Pros & Cons
Best for BeginnersSquarespaceE-Commerce Starting Price $23 per month, billed annually Standout Features Free domain and SSL certificate, no transaction fees, award-winning templates $23 per month, billed annually Free domain and SSL certificate, no transaction fees, award-winning templates Why We Picked It Squarespace offers a wide array of attractive templates—many of which are free. While it doesn’t offer a free plan, its Business package starts at just $23 per month (if paid annually). It comes with the ability to sell an unlimited number of products, customization using CSS and JavaScript and a professional email address from Google. It does have a lower-cost plan that starts at $16 per month (paid annually), but that doesn’t include e-commerce features. For $27 per month (paid annually), you can get the Basic Commerce plan that enables you to have a point-of-sale (POS). This plan is ideal for anyone with a brick-and-mortar store or for those who sell at markets and fairs. You’ll also get e-commerce analytics and the ability to tag your products in Instagram posts. The Advanced Commerce plan costs $49 per month (if paid annually) and lets you sell subscriptions and send automated emails when a customer abandons their cart without completing a purchase. It’s worth noting that unless you have either one of the Commerce plans, there is a 3% transaction fee on sales. These fees are in addition to the standard credit card fees per sale charged on each plan. Learn more: Read our Squarespace review. Who should use it: Sellers who are just getting started or whose primary business is in information and just happen to sell products on the side. Pros & Cons
Best for no Transaction FeesEcwidE-Commerce Starting Price Free; $14.08 per month (billed annually) Standout Features Turn an existing site into an online store, no transaction fees, multichannel selling Free; $14.08 per month (billed annually) Turn an existing site into an online store, no transaction fees, multichannel selling Why We Picked It Ecwid is a top-choice e-commerce platform because it has no transaction fees (aside from standard credit card processing fees), and it offers a free plan. What might sound like an unusual name for a company is just a portmanteau—it stands for e-commerce widget. It’s named this because it’s meant for existing websites (such as a WordPress blog). Using HTML, you add Ecwid’s code to your site, and you have a fully functional e-commerce store to showcase your products, all without having to create a new site. Ecwid’s Venture plan is $14.08 per month, billed annually, and allows multichannel selling and POS. Its Business plan allows for product variations, staff accounts and abandoned cart emails for $29.08 per month, with annual billing. If you sign up for an annual Unlimited plan at $82.50 per month, you can even get your own branded iOS or Android shopping app. Learn more: Read our Ecwid review. Who should use it: Sellers who already have a blog or website. Pros & Cons
Best Free WordPress PluginWooCommerceE-Commerce Starting Price Standout Features Transform a WordPress site into an online store, online bookings, sell subscriptions Transform a WordPress site into an online store, online bookings, sell subscriptions Why We Picked It WooCommerce is a plugin that enables you to transform a WordPress website into an online store. Its basic version is available for free, but it is highly customizable with its large array of extensions. For example, with WooCommerce extensions, you can accept online bookings, sell subscriptions and accept recurring payments. You can choose from a large selection of shipping companies from FedEx to Royal Mail, create a coupon referral program, accept pre-orders, sell online courses and more. Extensions vary in price, but range from $0 to around $249 each. Keep in mind that because WooCommerce is a WordPress plugin, you will need to invest some time to learn WordPress as it’s not the most user-friendly content management system (CMS). However, it is one of the most customizable and therefore versatile CMS on the market. It will also require you to purchase a domain name, an SSL certificate and web hosting separately and many businesses opt for a premium theme in order to build a great online store with fewer design customizations. Learn more: Read our WooCommerce review. Who should use it: WooCommerce is the best e-commerce solution for those who are looking to build and manage a highly customizable and versatile online store. Pros & Cons
Best for Preexisting WebsitesCoreCommerceE-Commerce Starting Price Standout Features Virtual terminal, invoicing, recurring payments Virtual terminal, invoicing, recurring payments Why We Picked It CoreCommerce excels in creating a custom-tailored experience for e-commerce businesses, both emerging and mature. With multiple pricing options—plans range from free to $229 per month—it addresses the financial dynamics of companies at varying growth stages. The most advanced package even extends the liberty of custom programming—providing an avenue to personalize customer experience to the minutest details. When it comes to safeguarding sensitive customer information, CoreCommerce takes a frontline position by maintaining PCI Level 1 Compliance, an essential feature in our modern, cybersecurity-conscious age. Businesses looking to go global will find an ally in CoreCommerce. It not only supports transactional processes in multiple languages and currencies but also provides options for restricted access to suppliers, thereby streamlining inventory management. Its mobile-oriented administrative capabilities give businesses the agility to manage orders, add products and even track marketing efforts from mobile devices, so operations are never tied down to one location. Who should use it: Businesses in need of a financially flexible, secure and globally adaptable e-commerce platform. Pros & Cons
Forbes Advisor RatingsOther E-Commerce Platforms To ConsiderBest for CreativesBig CartelE-Commerce Starting Price Free for up to five products $9.99 per month for up to 50 products Standout Features Sell online and in person, shipment tracking, automated sales tax Free for up to five products $9.99 per month for up to 50 products Sell online and in person, shipment tracking, automated sales tax Why We Picked It Big Cartel is one of the most affordable platforms for building an online store. So affordable, it offers free plans that very uniquely allow you to connect your own domain name and sell up to five products. It’s geared towards online sellers in the creative industries, but any online seller can use it to easily and affordably build an online store to sell products. With Big Cartel, you can sell products online via your site, in person or on Facebook. It offers the key features online retailers need, such as order management and inventory tracking. However, while it’s easy to use, it’s not overly customizable. It also is not geared towards those selling services or subscriptions online. Who should use it: Big Cartel is a great option for small businesses that are looking to easily and affordably sell physical items online without a big investment of time or money. Pros & Cons
ZyroE-Commerce Starting Price Standout Features Money-back guarantee, 24/7 support and inventory management Money-back guarantee, 24/7 support and inventory management Why We Picked It What makes Zyro stand out is its money-back guarantee. If you aren’t satisfied with the platform within 30 days, you can get a full refund. It also offers 24/7 customer support, which is an ideal feature for any e-commerce platform. If you’re selling, there’s only one plan you can use, and that’s $3.59 per month. You’ll get free email for your first three months, as well as a free domain name for the first year. Unlimited bandwidth and storage come standard, too. Learn more: Read our full Zyro review. Who should use it: Zyro is a good platform for sellers who want a money-back guarantee and 24/7 customer support. Pros & Cons
GoDaddyE-Commerce Starting Price $20.99 per month (billed annually) Standout Features Email included, multiple payment options $20.99 per month (billed annually) Email included, multiple payment options Why We Picked It For a GoDaddy Commerce plan, you’ll pay $20.99 per month (billed annually) for your first year, then it’ll renew at $26.99 per month (billed annually) thereafter. With this plan, connect an unlimited number of social media platforms and send up to 100,000 emails per month. List products and take payments via PayPal, credit card, Apple Pay or Google Pay. You can also create banner displays or set promotional pricing. While GoDaddy does offer a free plan, you need an e-commerce plan to list any products. Learn more: Read our full GoDaddy review. Who should use it: GoDaddy is best for small businesses and first-time sellers who want an easy-to-use platform with email included. Pros & Cons
Adobe Commerce (formerly Magento)E-Commerce Starting Price Standout Features Artificial intelligence, Adobe integration Artificial intelligence, Adobe integration Why We Picked It Magento is now Adobe Commerce, which is a workhorse of a platform. It has a drag-and-drop page builder so you don’t need a developer, and it’ll integrate with all the other Adobe products, making it ideal for advanced personalization. These other products include Experience Manager, Analytics and Real-Time CDP. With Adobe Sensei, its AI, shoppers get personalized recommendations to help create an even better experience. It offers two levels of plans, though you’ll need to schedule a demo for pricing. Learn more: Read about Adobe Commerce plans. Who should use it: Businesses that need an enterprise-level platform with robust personalization capabilities should use Adobe Commerce. Pros & Cons
BluehostE-Commerce Starting Price $6.99 per month (paid annually) Standout Features Wishlists, marketplace selling, unlimited products $6.99 per month (paid annually) Wishlists, marketplace selling, unlimited products Why We Picked It Bluehost uses WooCommerce for its e-commerce site hosting through WordPress. Choose from one of two plans, depending on whether you want to sell on marketplaces, such as Etsy, Amazon or eBay. When paying annually, plans start at $6.99 per month, although it’ll renew at its standard rate afterward, which is 15.99 per month. Its marketplace plan allows for omnichannel selling and starts at $12.95 per moth, then renew at $39.95 per month. Both plans allow for bookings, appointments, analytics, gift cards, daily backups, unlimited products and wishlists. Its highest-tiered plan allows for multichannel inventory and doubles the SSD storage. Learn more: Read our full Bluehost review. Who should use it: Bluehost is good for small businesses that want to use WordPress and WooCommerce to host their online stores. Pros & Cons
What Is an E-Commerce Platform?An e-commerce platform is a software solution that helps businesses build and run their online stores. This can include everything from hosting to payment processing to website design and beyond. In other words, it’s everything you need to run your store in one place. Examples of e-commerce platforms include Shopify, WooCommerce, Wix and Squarespace. The best e-commerce platforms will offer a wide variety of features and integrations to choose from, making it easy to build the exact store you need. They will also be easy to use, so you can get your store up and running quickly and without any headaches. How To Choose the Best E-Commerce PlatformWith so many e-commerce platform choices, it’s vital to pay attention to which features matter most to your business. After all, what works for one seller may not work for all sellers. For example, you may only sell seven different things, which means you don’t need software that supports a large inventory. Here are the leading factors to consider when choosing an e-commerce platform:
Essential E-Commerce FeaturesNo matter what type of e-commerce platform you choose, there are certain features that all businesses need in order to succeed online. These include:
Types of E-commerce Platforms: Self-hosted vs. Cloud-basedE-commerce platforms fall into two different categories: cloud-based and self-hosted. When self-hosting your e-commerce site, you’re responsible for maintaining your own server. This can be a hassle, but it also gives you more control over things such as security, uptime and scalability. Cloud-based e-commerce platforms, on the other hand, are hosted by the platform provider. This means you don’t have to worry about things such as server maintenance, but you also have less control over your site. Self-hosted e-commerce platforms Cloud-based e-commerce platforms Limitations and ChallengesE-commerce platforms come with a few limitations and challenges. Here are some things to keep in mind:
Additional ConsiderationsBesides the features and limitations of e-commerce platforms, there are a few other considerations to keep in mind when choosing a platform:
Featured Partners Starting Price $16 per month E-commerce (low-priced plan) Yes Starting Price $9.95 per month Storage and bandwidth Varies by plan E-commerce (low-priced plan) Yes Starting Price $23 per month E-commerce (low-priced plan) Yes How Much Does an E-Commerce Platform Cost?The cost of an e-commerce platform can vary greatly depending on the features and functionality you need. Simple platforms with basic features may be as low as $10 per month, while more complex platforms with advanced features can cost $500 per month or more. If you’re an enterprise-level business, you’re probably going to spend thousands per month. These factors can influence the price of your e-commerce platform:
MethodologyTo determine the best e-commerce platforms, we considered competitors across the industry and compiled a list of 38 contenders to analyze in-depth. We then compared 53 criteria, such as pricing, features and ease of use to determine the top 10. When narrowing down these choices, we also considered whether platforms have inventory management and multichannel selling capabilities. Here are the key metrics used to analyze the top e-commerce platforms. Expert ScoreThe Expert Score category scrutinizes four key aspects: features, value for money, popularity and ease of use. When evaluating features, particular attention is paid to specific capabilities such as inventory management tools, mobile administrative flexibility and custom programming options. Value for money goes beyond just pricing; it considers how much bang for your buck you’re getting. Popularity, usually gauged through user reviews and market share, helps validate the platform’s credibility. Ease of use considers how simple the interface is for both novices and experts in e-commerce. These sub-criteria collectively offer an in-depth assessment of the platform’s overall quality. This accounts for 20% of our total score. Pricing and ValuePricing and Value focuses on the financial logistics of using the platform. Here, we considered whether we could find information on the availability of free demos and public pricing. We also discuss the length of the free trial period, the cost of monthly and annual subscriptions, and other pricing details such as per-seat costs and user, product and storefront limits. This category provides a clear-cut view of how affordable and scalable the platform is for different business sizes and needs. This accounts for 10% of our total score. Service and SupportService and Support digs deep into the kinds of assistance a user can expect. It evaluates the availability of live chat, phone support and email contact options. Also, the category looks at whether there’s a self-help knowledge base and specific documentation for developers. Presence of a community forum is another element under scrutiny. The aim here is to provide a clear idea of how well-supported users will be during their journey with the platform. This accounts for 10% of our total score. Site Building ToolsSite Building Tools assesses how convenient and versatile the website building process is. The evaluation touches on the availability of drag-and-drop features, pre-made themes and layout templates. Additionally, it explores options for social media integration, email marketing tools, website hosting, SSL certificates, custom domains and even coding capabilities. Each of these sub-criteria speaks to the platform’s flexibility in website creation and management. This accounts for 20% of our total score. Payment Processing and AccountingThis category concentrates on the logistics of managing transactions and financial accounts. Inventory management is examined, along with the availability of out-of-the-box solutions or the flexibility to implement your own. Details such as transaction fees, support for recurring payments and availability of physical POS options for in-person sales also fall under this category. Accounting software integrations, PCI compliance and analytics tools offer a complete picture of how well the platform manages the financial aspects of e-commerce. This accounts for 15% of our total score. E-commerce FeaturesE-Commerce Features investigates the platform’s additional capabilities. It looks at the presence of third-party integration options, Progressive Web Application support and CRM integrations. Other sub-criteria include support for dropshipping, omnichannel selling, shipping and tax calculators and even tools for recovering abandoned carts. Options to sell digital goods, process returns and refunds and even sell services are also reviewed. The inclusion of a mobile app rounds out this category. This accounts for 25% of our total score. 2024 E-Commerce TrendsIt’s no secret e-commerce has made (or broken) many businesses in recent years, with more and more consumers looking to online websites and storefronts to fulfill shopping needs. The digital world is now flooded with options in nearly every retail market, so staying abreast of e-commerce trends is crucial for any business hoping to excel in any industry. We’ve compiled some notable e-commerce trends in 2024 to help you and your business leverage your online presence for profit. Increased Reliance on Online and MobileIn a study conducted by eMarketer, worldwide retail e-commerce sales reached about $2.3 trillion in 2017, reflecting a 24.8% increase from the previous year. Mobile sales made up $1.4 trillion of this total, equalling 58.9% of these digital sales, an increase of 18.7% from 2015. As consumers are relying more heavily on the digital world in the wake of the COVID-19 pandemic, we expect these figures to continue increasing each year. The convenient, comfortable and contactless nature of online shopping—whether on a desktop, tablet or mobile device—is here to stay. Online shopping is now easier, friendlier and more accessible than ever. As technologies and algorithms continue to evolve, we expect to see continued growth of most businesses via e-commerce. If your business isn’t yet online or your online presence leaves something to be desired, optimizing your business to meet the demands of today’s shoppers on multiple platforms is key to staying on top of a rapidly evolving market. Younger GenerationsThe Millennial Shopping Habits: Trend Report found 80% of consumers aged 25 to 40 report shopping primarily online. Optimizing online sites to the priorities and interests of younger shoppers can help boost sales potential and conversion rates. One easy way to test your site’s appeal is to conduct research around which demographics your site’s design and utility appeal to. Where does your marketing reach? Can you tweak your site design, user experience or take a new path when it comes to social media marketing? Social MediaProduct marketing and shoppable ads have seamlessly integrated into nearly all social media platforms, including Facebook, Twitter, TikTok and Instagram. Around 68% of users report making purchases through a social media platform and almost all intend to make such a purchase within the next year. Building a social media presence for your business and effectively marketing your products on these sites will help you reach these consumers and increase your potential sales. If you’re already on social media, is what you’re doing working? If not, it might be time to try something else. Environmental Concerns, Sustainability and Business ValuesPeople around the globe have become more environmentally conscious than ever before. An increased willingness to support companies prioritizing sustainable practices means a consumer base ready to endorse and uphold positive business values. Carbon neutrality, fair trade, sustainable and local sourcing, positive company culture and other pro-environment, pro-social responsibility movements have all gained steam. Companies practicing thoughtful environmental stewardship are seeing increased interest and business when compared to their competition. A study performed by First Insight found consumers of all ages are expecting companies to uphold more sustainable practices. Transitioning your company to a greener business model and aligning the values of the company with today’s consumers will increase sales potential and help you form a loyal customer base. One way to show you’re holding your company accountable is to apply for B-Corp status and pursue other certifications relevant to your industry such as organic certification, free trade certification and more. Visual Commerce and VideoAs the world of e-commerce evolves, the importance of providing engaging product representation only grows. Static photos of products aren’t enough anymore. Before committing to a purchase, consumers increasingly seem to want to explore a product in-depth. Providing videos, reviews and interactive content about a product can make it more marketable in the online world. Frequently Asked Questions (FAQs)What is the best e-commerce platform?The best e-commerce platform is the one that’s best for your business, which may not be the same as what’s best for other businesses. To find the best platform for your business, consider your budget, the size of your inventory and whether you need features such as POS or multichannel selling. Our top-rated e-commerce platforms include Squarespace, Square and Ecwid. Which e-commerce platform is best for dropshipping?In 2017, Shopify acquired Oberlo, which is one of the most popular dropshipping apps. Together, they work seamlessly to import products to your store for customers to purchase. What is the best page builder plugin for WordPress?There are several great page builder plugins available on WordPress that can transform the generic page and post editor into a drag-and-drop editor. The best solutions that are user-friendly, affordable and top-rated include Elementor, Beaver Builder and WPBakery. What is the best B2B e-commerce platform?All of the services in this guide have some sort of functionality that lends itself well to business-to-business (B2B) selling. However, larger companies may want to look into enterprise-level platforms if they sell to other businesses in large monthly volumes. How do I build an e-commerce website?There are a few different ways you can build an e-commerce website. You can use an e-commerce platform such as Shopify or BigCommerce, which provide everything you need to get started. Alternatively, you can use WordPress with a WooCommerce plugin or Ecwid plugin. Finally, you can use a DIY website builder such as Squarespace. What is a headless e-commerce platform?A headless e-commerce platform is one that decouples the front-end of the website (the “head”) from the back-end (the “body”), which provides the e-commerce functionality. This allows for greater flexibility and customization, but can be more difficult to set up and manage. What is an open source e-commerce platform?Open source e-commerce platforms are those that allow you to access and modify the code for your website. This can be helpful if you want to add custom features or integrations to your site. An example of a popular open source platform is WooCommerce. What is B2B e-commerce?B2B e-commerce is the process of businesses selling products or services to other businesses online. This can include platforms such as Shopify that allow for B2B selling, as well as transaction-based marketplaces such as Alibaba. Why do e-commerce sites fail?An e-commerce site can fail for a number of reasons. A common reason is that the site was not able to generate enough traffic to sustain itself. Other reasons can include a lack of features or functionality, poor customer service or a lack of focus on marketing and SEO. Next Up In BusinessNext Up In eCommerceInformation provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results. Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our partners. |
